Working with Michelle has been an absolute joy. She’s sharp, thoughtful and brings a level of care to her work that makes a real difference. Not just in tangible outcomes, but in how it feels to collaborate with smart people. Her results speak for themselves. On a recent campaign, Michelle delivered ad performance that far exceeded industry benchmarks: nearly half the average cost-per-click and more than double the typical click-through rate. She paired those results with clear, thoughtful reporting that gave the client exactly what they needed to plan ahead with confidence. She doesn’t just aim for quick wins, she thinks ahead, considering the full customer experience and how every piece fits into the bigger picture.

It’s fun to watch her work through a strategy that doesn’t just check the boxes but actually moves the needle in meaningful ways.

Beyond the work itself, Michelle is the kind of teammate who shows up when it matters most. She supports others with quiet consistency, handles pressure with grace and makes even the busiest weeks feel manageable. Her contributions have strengthened client relationships and helped shape how we're seen as a team.

If you get the chance to work with Michelle, take it. She makes the work better and she makes the team stronger.

Michelle has leveled-up the craft of social media strategy and execution at UCLA. She takes UCLA’s community values and creates messaging that engages authentically with our constituencies. Her ability to create and deliver branded content within the channels. When it comes to what works and what doesn’t, it’s not about “likes” for her. It’s about the content’s ability to engage. Does it add value? Is it sharable? Will it start a conversation?” Those are the questions she considers when creating and sourcing content. She brings the fun and silly along with the serious and meaningful. She has a great repertoire of skills that let her navigate various content types and channels. Whether she’s on the ground filming or in the studio editing, reviewing the data, or strategic planning, Michelle leads by example. Her ability to translate the highly complex into the consumable is masterful. She’s a strategist and a doer. A rare and valuable combination wrapped in a very cool, highly collaborative human.

Michelle is the kind of social strategist you want on your team—wickedly smart, relentlessly organized, and always three steps ahead. She has an uncanny ability to blend creativity with cold, hard data, crafting strategies that don’t just sound good on paper but actually deliver results.

Her extensive experience means nothing is left to chance—every move is calculated, every campaign backed by research, and every project executed with precision. And when the going gets tough? Michelle steps up. She’s the teammate you can count on, the communicator who keeps everything on track, and the problem-solver who somehow makes chaos look effortless.

But beyond her strategic genius, Michelle is just a fantastic human. She’s kind, driven, and the type of person you actually want to work with—clients included. If you’re looking for someone who can elevate your brand and make the process enjoyable, Michelle is your person.